“After doing the exercises, the team gets a common language to describe what their company is about — and all subsequent squishy decisions about visuals, voice, and identity become way easier.”
No matter whether you’re launching a new brand or just feel like you need more clarity about your existing brand, this will be a game changer.
Jake Knapp outlines how to figure out your brand in three hours including six exercises you can go through to determine your brand’s values, audience, and personality.
Related: Your audience is your brand.