“Your brain values long-term benefits when they are in the future, but it values immediate gratification when it comes to the present moment.”
The Akrasia Effect is what ancient Greek philosophers called our tendency to act against our better judgment — it’s what prevents us from following through on what we set out to do.
James Clear explores this phenomenon and spells out a framework to beat procrastination that includes to design your future actions, reduce the friction of starting, and utilize implementation intentions.