How to Interview Your Customers

“Interviewing customers is way more than simply talking to them. Interviews add a level of rigor to gathering information.”

Conventional wisdom suggests talking to your customers is a great way to gain insights that can improve your products and marketing. That may be true, but it’s even more valuable to interview your customers.

Ari Zelmanow explains why talking to customers isn’t the same as interviewing them and breaks down how to interview your customers to improve your business.

His tips include to be rigorous, relevant, and rapid in your approach.

RELATED: 28 great interview questions to ask a potential employee.