“Your goal should be to capture the message of your show as concisely as possible.”
A podcast trailer isn’t just a way to promote an upcoming podcast — it’s a valuable tool for existing podcasts as well.
This three-minute video features Spotify’s advice on how to make a great podcast trailer including how long your trailer should be, what to say (and not say) in it, and how to use a call-to-action at the end of the trailer.
The first minute of the video is focused on how to add your trailer to Spotify, but the rest is universal advice that will help even if your podcast isn’t on Spotify.