“When it comes to creating niche media and building a business around it, an audience map is more like a treasure map.”
Whether you know your target audience already or are still trying to figure that out, this will come in handy.
Rob Hardy breaks down how to map your target audience including ways to figure out where to find them, what they desire, and how to create work that resonates with them.
Related: Don’t build an audience — connect to one.