“You’re not monetizing. You’re not extracting a resource from a passive thing and not drilling an oil well. Your audience is composed of other people, and if you want those people to give you value, you have to give them value in return.”
It’s one thing to attract a following, it’s another to monetize that following.
Christopher Penn breaks down how to monetize your followers and suggests you think of it in terms of a trade — what do you have to sell, does your audience want what you have to sell, and what value can you give them in exchange?
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