“A good name is a hook that sets itself into a person’s mind, linking their brain back to your idea.”
Naming is hard, but this can make it easier.
Greg Leppert and Willem Van Lancker have created a site full of resources to help you figure out how to name things including links to name generators, trademark directories, naming guides, and more.
Btw, I found this link in the Creative Mornings newsletter.
Related: How to find the best information on any topic that interests you.