Being top 20% in 3 different areas, make you top 1% in the combination. But, that’s true for any combination of 3 skills. So, show me that there’s a demand for that combination.”
There’s a lot of value in focusing your business or creations on a single specific niche — but it’s not easy to do if you’ve got a varied interests and abilities.
Tijmen Rümke explains how to overcome your resistance to committing to a single niche through a letter he’s written to himself.
In it, he suggests the hesitancy to focus is rooted in fears of instability, the unknown, and failure and offers thoughts on how to move past those.