“The best marketers know that the only thing that matters is what your customer believes. The stories she believes about herself and about the world determine her behavior.”
The stories we tell ourselves determine how we spend our time, attention, and money. That means in order to become a successful marketer, you’ve got to learn how to better understand the stories people tell themselves.
Margo Aaron explains how to hear the unspoken stories your customers tell themselves and offers some examples to illustrate how you can learn to read their minds and ensure you tell the right person the right story.