“A membership program should be seen as an accelerant for work you must do.”
Now THIS is a deep dive.
Craig Mod has written 7,000 words about how to run a successful membership or subscription program based on his own experience including advice about why to launch a membership, how to price it, the technical side of memberships, and a whole lot more.
Btw, I found this link in the swissmiss newsletter.
Related: Four ways to grow your membership after it plateaus.