How to Tell Stories like Abraham Lincoln

“You need to spark people’s interest by starting with the context, then hold their attention because something happens that causes a change, then end with an outcome.”

Here’s a simple way to become a better storyteller.

Inc. breaks down how Abraham Lincoln told stories and points out he used a “clarity story” format which begins with a look back to the past, shifts to something that caused a problem or opportunity, describes the action needed to respond, and then looks ahead to a desired outcome.