“With an article, you’re putting an entire plate of food down in front of the audience and letting them tuck into that meal on their own time. With a podcast, you’re putting down the plate of food, then plopping down in the chair next to them to spoon feed them every single bite, one tiny bite at a time.”
I’m going to launch a podcast soon (surprise!) and developing it has made me realize how different writing for audio is from writing for readers.
Jay Acunzo’s overview of how to write for audio is a great resource and includes tips about how to guide the listener, introduce subjects, and get great soundbites.
My podcast will be better because I read this article before recording it — you should do the same if you do anything with audio these days.
Related: How to improve your writing in six steps.