How To Write For Instagram - For The Interested

How To Write For Instagram

“Don’t tell me what’s in the photo, tell me why I should care.”

Success on Instagram depends as much on the captions you write as the images you upload.

Ann Handley breaks down how to write for Instagram and shows you how to be personable (not personal), give critical context, and write your audience into your story.

Related: Two ways to write social media post captions that get likes and shares.