“There’s a whole bunch of marketing that doesn’t make a difference. If you ask the right questions, you can focus on the marketing that does.”
As somebody who works in marketing, I completely agree with this one.
Eric Karjaluoto points out 80% of marketing efforts are wasted because the companies investing in them haven’t thought through why they’re doing them.
He points out most companies have no idea why they’re telling employees to do things like build websites, print posters, or strive for more engaging Facebook posts.