“Pitch the value of the newsletter, not just what’s in it.”
I’m doing a series of newsletter audits to help creators grow and improve their newsletters.
In my audit of the Mollie’s Monday Obsessions newsletter I share 10 ways to improve a newsletter, many of which you’ll find relevant to your own as well.
My suggestions include advice about how to grow a brand, when to use italicized/bolded text, and how not to undersell your content.
Related: The newsletter tips collection.