“Avis will never know as much about advertising as DDB and DDB will never know as much about the rent-a-car business as Avis.”
How To Breathe
“Breathing is like solar energy for powering relaxation: it’s a way to regulate emotions that is free, always accessible, inexhaustible and easy to use.”
The 10 Rules Of Brand Building
“The best way to define what you are, is by what you’re not.”
How To Handle Other People’s Bad Moods
“Instead of viewing someone’s bad mood as a problem to be fixed, what if you shifted your perspective and saw it as a puzzle instead?”
18 Quick Ways To Sharpen Your Writing
“Using an intensifier like ‘very,’ ‘really,’ ‘truly,’ or ‘extremely’ is often a sign you just need to choose a better adjective.”
How To Impress Your New Boss
“Your boss hired you so you could do the job – and no one else. Thus, proving that you are capable of making decisions and working effectively on your own will surely impress your new boss.”
The World Is Open For Play
“Even the most rigid feature of what man makes can be turned flexible again, and malleable again, and funny with play.”
Why Some People Become Lifelong Readers
“Parents don’t have to have grown up avid readers themselves to raise avid readers.”
People Are More Trustworthy Than You Think
“Knee-jerk mistrust can lead to outright cynicism, which is poisonous for our careers, our relationships, our health, and even our ethics, because it invites us to rationalize our own bad behavior.”
5 Ideas For The Interested This Week
“The best way to find out of you can trust somebody is to trust them.” — Ernest Hemingway