“Writing and marketing a new book is just like running a business. You start with an idea and a lot of unproven assumptions and your goal is to prove those assumptions as quickly as possible while investing as little capital and time as possible.”
“I promise two things: You will find at least one kernel of inspiration and it is 100% news-free. That’s right. We’re going news-less.”
“Most grown-ups forget what it was like to be a kid. I vowed that I would never forget.” — Matt Groening
The secret to successful promotion is to tell your story.
“It had never occurred to me to put a limit on the number of appointments in a day. Usually I just figure it has to happen, so I cram it in, but the result is predictably disastrous — a workday that gets extended into the early and late hours to make up for lost time, a rushed dinner and bedtime routine for the kids, and a whole lot of logistics.”
“Attempting to fulfill other people’s expectations is a fool’s errand when it comes to creative work. It’s inevitable that you will fail on some level, make compromises you regret, and end up with your worst work.”
“No matter what you spend your time doing, you can never get that time back. And any time spent continuing to work towards the wrong priority is just wasted time.”
“Just because something is important to me doesn’t mean that it’s important to someone else.”
“The average adult checks their email 45 times. Yet nobody has claimed to have changed the world by checking email.”
“Happiness is merely a byproduct of usefulness.”