“This metric is called engagement, and emphasizing it — above all else — has subtly and steadily changed the way we look at the news, our politics, and each other.”
How One Metric Has Changed The Way We See The World
10 Ideas For The Interested This Week
“The minute you start building a moat around you to keep yourself safe, you’re going to lose.” — Diplo
How I Doubled The Reach Of My Facebook Posts Without Spending Any Money
My Facebook page isn’t huge…but it’s growing.
While my For The Interested newsletter is closing in on 12,000 subscribers, its Facebook page currently only has 2,200 fans.
But the page’s posts are reaching an average of 1,185 people which is a big percentage of my audience — especially considering it’s happening without paid promotion of the posts.
7 Strategies To Help You Create Work That Lasts Forever
“It’s worth remembering that Star Wars was beaten at the box office by Smokey and the Bandit. A launch is important, but we must bear in mind what Kafka’s publisher wrote to his author after poor sales: ‘You and we know that it is generally just the best and most valuable things that do not find their echo immediately.’ In other words, it is far better to measure your campaign over a period of years, not just months.”
What It Takes To Write A Book
“Part of the mystique of the artistic brand is to make it look easy, effortless. The result is that creativity seems like a black box. In fact, we should show how we make what we make. To help others, to understand our own process, to practice humility. To show people that it’s not impossible to turn their ideas into work.”
Five Emotionally Intelligent Things To Do Within Five Minutes Of Meeting Somebody
“Aim for at least two open-ended questions within the first few minutes of striking up a chat with somebody you’ve just met. That should be enough to get a good, in-depth conversation going. On a subconscious level, you’ll quickly become somebody they remember liking and will want to be around.”
Judd Apatow’s Advice For People Starting Their Career
“Don’t be a dick — overdeliver and then people will want you around.”
What Happens At Internet Celebrity Summer Camp
“By the end of three days, it’s hard to tell if any of these kids will climb the stairs to internet stardom, or how much they want to. They seem genuinely interested in making videos and promoting themselves, but some treat it as a means to an acting career, or more general fame.”
How To Choose A Side Project
“Side projects work best when they live at the interaction of ‘Things you enjoy’ and ‘Things that help you practice a marketable skill.’”
Where Ideas Come From
“Inspiration is for amateurs. The rest of us just show up and get to work. Every great idea came out of work.”