“It’s a rule in pricing — you never give one option. Enable their brain to answer the question it is wired to answer.”
This video comes from the 2016 Inbound conference, but it’s every bit as relevant today if you work with clients and/or have to set the price for something you sell.
Blair Enns explains why it’s important to price the client and not the job, and breaks down the art and science of selling products and services to people or companies.