“People respond to incentives — what’s in it for them to spread the good word about your product?”
Virality is the result of specific strategies creators employ.
Lenny Rachitsky breaks down seven ways to increase your product’s virality including to nurture word-of-mouth, make the product better when more friends use it, and generate content users want to share.
Related: The four actions I took to attract 72,000 followers.