“Being wrong and interesting is more effective than being right and dull.”
I’m not going to attempt to summarize this one because it covers way too much ground to boil down to a couple sentences.
Luke Divita has compiled a collection of the best Twitter threads about advertising, marketing, and creative strategy that features wisdom from people working in the field, books they’ve consumed, and real-world campaigns.
Btw, I found this link in the Article Group newsletter, which I highly recommend if you’re interested in marketing.
Related: Ogilvy on Advertising as a tweet thread.