“Morning Brew’s new subscriber engagement varies wildly depending on acquisition source (Facebook, Instagram, influencer campaign, etc.).”
If you grow a newsletter to millions of subscribers, chances are you’ve learned a few things along the way.
The company’s former director of growth Jenny Rothenberg shares the secrets behind how Morning Brew grew its audience including a behind-the-scenes look at what metrics they optimize for, how they find potential audiences to reach, and what growth channel works best for them at the moment.
Related: A five-day plan to grow your newsletter.