“Writing hat tricks is like building puzzles backward, but by backing into them from one original idea, the process becomes easier.”
This is a clever way to turn every piece of content you create into three related pieces of content that feed each other.
Melinda Crow’s hat trick writing strategy involves creating an initial piece of content that’s a broad overview of a topic, creating a second piece that zooms in on an element in the first piece, and creating a third piece of content that’s the narrowest of all and based on something mentioned in both of the other pieces of content.
Related: This is how I outline blog posts.