“The best way to identify your celebrity persona is to ask you and people close to your project, ‘What celebrity should follow me but they don’t?’”
I’ve spent a lot of time studying and teaching target audience techniques, but this is a new concept to me and I love it.
Amber Horsburgh suggests you pick a specific celebrity as your target audience and explains how doing so can help you see your niche in a clearer way.
She also shares a series of questions to ask yourself about your new target celebrity to help you identify how to position yourself with potential fans.
Related: How to get more true fans.