“Hawker store owners would rather specialize and be renown for one spectacular dish, than cook a lot of dishes that are just OK. They’re not concerned about being everything to everyone.”
Malaysian street food vendors have a lot more business savvy than you may realize.
Cynthia Marinakos breaks down lessons you can learn about niche marketing from food stalls including that less is more, word of mouth is powerful, and personality matters.
RELATED: How to overcome your resistance to committing to a single niche.