Focus on Mastery Instead of Metrics

“Gaming the system is not a sustainable long-term strategy to build an audience for your work. If you commit to mastery, eventually the metrics will improve. But if you commit solely to metrics, it’s unlikely you’ll ever reach the point of mastery.”

Here’s a counterintuitive (but accurate) take on what to focus on when building an audience.

Srinivas Rao suggests if you want to build an audience you should focus on mastery instead of metrics because attention doesn’t equate to value, and it allows you to put efforts into what you control as opposed to what you don’t.

RELATED: How to get meaningful attention for your work instead of meaningless publicity.