“When you post an image, don’t use the caption to tell your audience what it is — use it to explain why it should matter to THEM.”
40 One-Sentence Social Media Tips
How To Do A Quick Weekly Review To Increase Your Productivity
“Your productivity is just like your finances: it doesn’t work if it changes too often.”
How To Create Better YouTube Videos In Six Steps
“The small quick wins that people get is going to get them to come back.”
Start Your Business Once You Find Five People Who Would Purchase Your Product
“A lukewarm ‘maybe’ doesn’t count. You need an emphatic ‘YES.’”
The 10 Most-Used Newsletter Formats
“The beauty of email is that you are not attached to anything. If you decide to change course after a few editions, you can do so.”
5 Ideas For The Interested This Week
“The most confident critics are generally those who know the least about the matter criticized.” – Ulysses S. Grant
How To Use Your Newsletter To Create Art, Attract An Audience, And Grow Your Business
“You should do things and create things that you’d want to consume.”
How To Promote Your Content On Social Platforms
“May 2019. I wrote my first marketing article. A year later my email list hit 19,000. No ads. No connections. No existing audience.”
How To Write A Great Cold Email
“In a great cold email, the person receiving the email should benefit far more than you from a potential exchange.”
What If Your Target Audience Was A Single Celebrity?
“The best way to identify your celebrity persona is to ask you and people close to your project, ‘What celebrity should follow me but they don’t?’”