Category: Career Growth

“You’re trying to become a habit for your audience so you always want to publish at the same day and time.”

“When it comes to creating niche media and building a business around it, an audience map is more like a treasure map.”

“Everything works but not everything will work for you.”

“People are more likely to be drawn to podcasts with an attitude that they align with or a strong, well-owned point of view.”

“A lukewarm ‘maybe’ doesn’t count. You need an emphatic ‘YES.’”

“The beauty of email is that you are not attached to anything. If you decide to change course after a few editions, you can do so.”

“You should do things and create things that you’d want to consume.”

“In a great cold email, the person receiving the email should benefit far more than you from a potential exchange.”

“The best way to identify your celebrity persona is to ask you and people close to your project, ‘What celebrity should follow me but they don’t?’”