“You’re not actually selling a newsletter — you’re selling the value the newsletter provides.”
“Calls to action should not feel like an obligation or burden; they should ask people to do something they want to do and that they can do easily.”
“After you capture your first 100 emails, your goal should no longer be capturing emails in bursts but instead capturing them steadily and consistently… daily.”
“Our customers want to know who is Apple and what is it that we stand for? Where do we fit in this world?”
“Most companies postpone pricing decisions until after the product is developed. They embark on a long, costly journey of hoping they’ll make money rather than ...
“The moment I understood I’d be more regretful if I failed to become a successful writer than a successful entrepreneur, I was no longer distracted by the urge ...
“Putting an intriguing headline in my LinkedIn bio: ‘I write the only emails anyone opens anymore.’ People sign up to see if it’s true. (It is.)”