“You should do things and create things that you’d want to consume.”
“In a great cold email, the person receiving the email should benefit far more than you from a potential exchange.”
“The best way to identify your celebrity persona is to ask you and people close to your project, ‘What celebrity should follow me but they don’t?’”
“We’re going to go deep. We’re going to look into the production budget, I’m going to share with you my marketing numbers, and yeah, we’re going to crack into m...
“The dynamic is completely different when the people you are sending the promotion to WANT TO RECEIVE IT.”
“While satisfying your ‘wants’ can lead to short-term happiness, satisfying your ‘needs’ can lead to long-term growth and sustainability.”