Category: Career Growth

“The whole idea is turn your marketing into an event.”

“Every slide should say one thing.”

“Keep the headline nice and simple. ‘Potential podcast guest?…’ is short and to the point, and will usually get opened.”

“It pays to treat email marketing as a feedback loop as well as a marketing stream.”

“Just because you know how to do something doesn’t mean you’re necessarily good at teaching it to others.”

“Just because you have attention, doesn’t mean you have an audience.”

“There is almost no competition for blockbuster articles. Almost no one spends dozens of hours on every article to make it the best article on that topic in the...

“Challenge yourself to email 45 people over the course of 45 days.”

“If you’re not trying to cause an action or some other change in attitude or belief, then what’s the purpose of the deck?”