“A good name is a hook that sets itself into a person’s mind, linking their brain back to your idea.”
“I want to avoid the word ‘learn.’ When you’re teaching somebody how to do something, they don’t want to learn it — they want to have their problem fixed.”
“He found who our best clients were, what they looked like, and clearly defined it on a piece of paper.”
“It’s much easier to turn a customer into a repeat customer than a non-customer into a customer. And repeat customers are better at turning non-customers into c...
“Product descriptions are one of the most important things you need to get right to guarantee you get sales.”