Thanks for your interest in sponsoring my For The Interested newsletter!
It’s the most cost-effective way to reach an audience of creative entrepreneurs.
And you don’t have to take my word for it.
“FTI is totally the GOAT of driving clicks/results.”
— Louis Nicholls, Sparkloop founder and newsletter advertising expert
What You Get As A Sponsor
• When you become a sponsor, you actually get two ads: One in my Sunday newsletter and one in a weekday issue the following week where you’re the sole sponsor of the issue.
• Both ads will be sent to 40,000+ subscribers and the newsletter has a 50.81% open rate.
• My audience is highly engaged – the average sponsor gets 403 CLICKS on their ads. Many sponsors receive 600+ clicks.
• You submit the copy for the Sunday ad and I’ll write the copy for your weekday ad for you at no extra charge.
• The ads are simple one-line ads with no images, one link, a maximum of 150 characters, and no emojis.
• All ads are subject to editorial approval.
A Closer Look At FTI Readers
The majority of For The Interested readers are what I call “creative entrepreneurs.”
They’re creators, entrepreneurs, marketers, writers, coaches, consultants, etc. – people who use their creative skills to make a living and build/grow businesses and audiences.
They skew toward the solopreneur type, though there are certainly lots who work for companies, agencies, etc. as well.
• 82% are 31-65 years old
• 49% male, 48% female
• 68% married
• 28% earn $100-$200K annually and 15% earn $200K+ annually
Comments From Previous Sponsors:
“I purchased an ad in For The Interested to drive traffic to my newsletter #FtheHustle and am beyond happy with the results.
I got 46 new subscribers from the ad and an industry thought leader saw it and connected with me as a result.
The return on ad spend for quality subscribers was better than any paid traffic through social media and the process to purchase was seamless.
I’m looking forward to running another ad.”
“Josh has attracted a thoughtful and creative audience through For The Interested. Placing an ad in it gave me access to his wonderful audience and 80 people signed up for my blog when I advertised it!
The price is reasonable and reach is incredible. I couldn’t have asked for a better return on my investment.
Don’t wait any longer if you’ve been thinking of placing an ad on FTI!”
– Minnow Park, coach for creatives
“I was uncertain about buying an ad at first because I wasn’t sure it would drive enough high-quality signups for the price or that the audience was what we’re looking for.
But we wound up getting 21 signups at $14 each.
I definitely recommend booking an ad in For The Interested – it delivered excellent results for us and communication with Josh’s ad team was clear and effective.”
– Jamie Beach, Head of Marketing for Classcamp
“The ad in the Sunday newsletter was less effective than the ads in the daily newsletter and if it was only the Sunday ads I probably would have waited longer between purchasing ads.
But with the daily newsletter option included I got 60 new subscribers for my newsletter!
It’s great exposure for a reasonable price. Definitely one of the best performing ads that I’ve tried.”
– John Bardos, Idea Economy newsletter
“I had considered sponsoring other podcasts or newsletters, but after some quick research I realized the prices were more than I felt comfortable paying.
I thought for sure an ad for a newsletter the size of Josh’s would have been hundreds of dollars and easily unaffordable for a solo creator like me, but that wasn’t the case at all.
I got more than 50 new subscribers thanks to my ad, which would have normally taken me several weeks if not a month of effort promoting my newsletter.
Instead, I saved myself a LOT of time and effort for a little bit of money.
If your target audience is in Josh’s subscriber audience, you’re going to get a huge return on your investment and I 100% recommend buying an ad.
The entire process of purchasing an ad was pain-free and frictionless. From choosing the run date, to payment, to coordinating copy.
Couldn’t have been smoother.”
– Dylan Redekop, Growth Currency newsletter
“I had no idea if the ads would be effective and worth the money, but I decided to give it a try to promote our newsletter.
We got 16 new subscribers in six days.
Our newsletter is a paid subscription newsletter for people interested in a sports betting index fund that beats the S&P 500, so it’s a pretty niche group. Sixteen signups for a $100 ad spend is great (although we also made the newsletter free for the week that our ad ran in FTI).
I’ve communicated with several of the people who found us through the FTI ad and to a person they all seem smart and capable, thoughtful, high-value adds to our subscriber base.
The ad booking process was easy, I accidentally double-booked an ad spot and my refund was processed within one day.
Josh is great and I definitely recommend buying an ad in FTI!”
– Ben Guest, Benbo Bets Newsletter
“I had some fear and uncertainty about buying an ad because I wasn’t sure I could afford the risk or that it would pan out.
But the ad I ran became the leading source of traffic to my site and got me a bunch of new subscribers.
The sponsorship of FTI was a main growth channel for me over the last weeks and the audience was a perfect overlap of the people I want to serve.”
- Daren Smith, Craftsman Creative