Category: Social Media

“Make the first sentence or the last sentence of your post the headline.”

“Our newsletter has 2.5 million subscribers, but that’s not the number we actually care about.”

“We analyzed 150 million pageviews of data to set some benchmarks for small blogs (those getting fewer than 10,000 pageviews per month).”

“The backbone of this approach is getting your audience to engage your LinkedIn posts. This distributes your content outside of your existing audience....

“If you want to persuade your subscribers to refer a friend, you first have to give them something that’s valuable enough to make them feel obliged to ret...

“I tell people all the time that if you’re not even sure that you can consistently produce content on Twitter, then you’re definitely not ready to be on Twitter...

“A giveaway is a marketing channel so you have to compare it to other marketing activities.”

“It’s counterintuitive because you would think the broader you go, the easier it is to build an audience. But I actually think the broader you go, the tougher i...