Category: Social Media

“It’s counterintuitive because you would think the broader you go, the easier it is to build an audience. But I actually think the broader you go, the tougher i...

“Don’t focus on big bold segments with hundreds of active prolific creators already fishing. Find specific audiences and move towards them.”

“Paying attention to what your audience wants is the easiest way to develop a product.”

“You may not get as much traffic from Instagram, but you will get better quality traffic.”

“You take that money and you reinvest all of it into your next video — essentially, you’re investing all of your profits back into your channel.”

“When it comes to newsletters, they’re not going to grow overnight. It just takes time.”

“More people should have personal podcasts. 20 episodes, 5 minutes each.”