Less overwhelm, less anxiety, more cool stuff.
“Brevity is the soul of wit. So, keep your Stories or Stories Ads short and concise. The agenda should be clear.”
“Your ideal target audience doesn’t need to be the only people who enjoy your work, they’re just the ones who are most likely to enjoy it.”
“When you’re done with your initial draft, take a hard, dispassionate look at those first few paragraphs. See if you can toss them out.”