Category: Social Media

“A niche is a market where there’s already demand. Positioning is the act of defining what makes you different amongst the other players serving that niche.”

“I have two rules when it comes to engaging with other Twitter accounts: ‘engage everyone, no matter the follower count’ and ‘engage to empower, not to debate.’...

“You want to be posting about four to eight times a day.”

“The ability to do precise Google searches and getting relevant results is a superpower that is easy to acquire but most people don’t have it.”

“Even if your audience has little disposable income, you can always justify a higher price if you add concrete value to people’s lives.”

“An email newsletter is not a distribution strategy, it’s a relationship-builder.”

“People respond to incentives — what’s in it for them to spread the good word about your product?”

“Break the scroll pattern with the first line.”

“No matter how long you’ve been doing this, what you think will work is often wrong.”