“A niche is a market where there’s already demand. Positioning is the act of defining what makes you different amongst the other players serving that niche.”
“If your newsletter was ‘The Jesse Newsletter’ and I don’t know who Jesse is, I don’t care how great it is, I’m probably not checking it out.”
“I have two rules when it comes to engaging with other Twitter accounts: ‘engage everyone, no matter the follower count’ and ‘engage to empower, not to debate.’...
“The ability to do precise Google searches and getting relevant results is a superpower that is easy to acquire but most people don’t have it.”
“Even if your audience has little disposable income, you can always justify a higher price if you add concrete value to people’s lives.”