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Category: Social Media

Originals/Social Media

How To Get More Out Of Your Newsletter

Posted on December 19, 2020

“Big things can be pulled apart into small things. Small things can be expanded into big things.”

Social Media

10 Types Of Tweets That Get Lots Of Retweets

Posted on December 19, 2020

“Take a common everyday thing we all know about and show why it’s wrong or off.”

Social Media

How To Write An Effective Landing Page

Posted on December 19, 2020

“What these improved examples have in common is increased specificity.”

Social Media

Eight Keys To Growing A Community Around Your Creations

Posted on December 12, 2020

“Find the 100 who give a damn and don’t worry about scaling.”

Social Media

How To Make A Great Podcast Trailer

Posted on December 12, 2020

“Your goal should be to capture the message of your show as concisely as possible.”

Social Media

How To Grow Your Email List With A High-Converting Free Offer

Posted on December 5, 2020

“When we’re creating an opt-in, people want something that won’t take long to implement.”

Social Media

The 200-Word Approach To Blogging

Posted on November 28, 2020

“Make the first sentence or the last sentence of your post the headline.”

Social Media

How Morning Brew Engages Its Audience

Posted on November 21, 2020

“Our newsletter has 2.5 million subscribers, but that’s not the number we actually care about.”

Social Media

Four Realistic Traffic Goals For Small Blogs

Posted on November 14, 2020

“We analyzed 150 million pageviews of data to set some benchmarks for small blogs (those getting fewer than 10,000 pageviews per month).”

Originals/Social Media

40 One-Sentence Newsletter Tips

Posted on November 11, 2020

“Don’t confuse a newsletter with email marketing — one’s designed to provide value to an audience and the other to extract value from an audience.”

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