“Content that converts must first persuade.”
“A niche is a market where there’s already demand. Positioning is the act of defining what makes you different amongst the other players serving that niche.”
In March Madness, the winner of the game is often decided not by what happens on the court, but by what happens at halftime and during time outs.
“If your newsletter was ‘The Jesse Newsletter’ and I don’t know who Jesse is, I don’t care how great it is, I’m probably not checking it out.”
“You don’t have to make money right away. There are plenty of ways to create valuable personal assets without monetizing right away, from writing a newsletter to building a YouTube channel.”
“The books I’m recommending in this list have helped me expand my mind, look at my business (and life) from a new perspective, and feel more confident about how to approach new challenges.”
“The biggest mistake new entrepreneurs make is treating their ideas carefully.”
“Send personal emails to new paying subscribers.”
“You want to spend 20% on the what and why and 80% on the how.”
I’m in love with this article and think it applies to more than just courses — it will improve anything you do to help people get better at something.
Wes Kao breaks down a super specific way to create a better course and suggests you make student outcomes your North Star, focus on verbs, and go one step further than you think you have to.