“The only normal people are the ones you don’t know very well.” — Alfred Adler
My advice to a 25-year-old trying to find her purpose.
“Putting an intriguing headline in my LinkedIn bio: ‘I write the only emails anyone opens anymore.’ People sign up to see if it’s true. (It is.)”
“People don’t pay you because they like you. They pay you because you generate some kind of economic impact or upside elsewhere in a system that matters to them. If you learn how that system works, you can figure out how to make more money.”
“Getting a post read by ‘everyone’ is harder than ever but reaching hundreds or low thousands of audience has never been easier.”
“Consumers buy products to fulfill a need or solve problems, but they buy from brands whose values, beliefs and personality align with their own.”
“Your network is the people who want to help you and you want to help them.” — Reid Hoffman
And the most valuable minute of each.
“We are in our natural state when thinking about the future, setting goals and making plans to reach them. But being so focused on future goals makes it hard, almost impossible, to stay in touch with the present.”
“Your goals on social media include reach, convert, and retain. Your tone and content should fulfill those objectives.”