“The trick is to create resolutions that are focused more on holistic improvement and progress, rather than on achieving a specific result. Think of your resolution as an intention, or a conscious daily, weekly or monthly choice that will help you improve an area of your life.”
“Follow people who engage with their followers. It’s easy to figure this out. Go to someone’s Twitter page and click on ‘Tweets & replies’ and see if they are talking to people.”
“I can’t promise this framework will help reveal the meaning of life or solve your biggest problems. Here’s what I do promise: you’ll end the year with greater perspective and a compass for what you want to achieve next year.”
“In 2019, consider narrowing your focus on the audience that is active and eager to engage instead of focusing on a volume play. How can we strategically make our most passionate fans advocates and active participants?”
“Interviewing customers is way more than simply talking to them. Interviews add a level of rigor to gathering information.”
“Ogilvy viewed advertising not as an art form, but as a medium of information designed to SELL. When Aeschines spoke they said, ‘How well he speaks.’ But when Demosthenes spoke, they said ‘Let us march against Philip.’ We advertise to elicit action, not the praise of peers.”
“Strangers are a blessing. Be they plane seat neighbors, people behind you in line at the bank, even wrong numbers. Ask these randos questions about their lives, their jobs, their kids.”
“It took me a long time to accept the fact that just because something can be improved in my life, does not mean that it should be improved in my life.”
“The most powerful element in advertising is the truth.” — William Bernbach
To create something people will love, find something you love to create.