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Every weekday I send a one-paragraph email to my For The Interested newsletter subscribers.

Here’s what I sent the week of April 4th.

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The Definition Of A Good Idea

From page 88 of Whatever You Think, Think The Opposite:

What is a good idea?

One that happens is.

If it doesn’t, it isn’t.

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The Power Of Hands

The next photo you take of your product better include someone’s hand holding it.

Because extensive research found if you show a first-person view image of a hand touching your product people are more likely to like the product, buy it, and be willing to pay more for it.

It will even get you more likes on Instagram.

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Your New Favorite Fonts

You don’t have to be a professional designer to figure out what fonts look good together.

You just have to pick one of these combos.

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Reply All (Or At Least Reply 10)

George Sisneros had an interesting approach to getting started on Twitter.

He wrote 10 tweets a day, but didn’t post them on his account.

Instead, he posted them as replies to other big accounts.

Then, he took the ones that performed best as replies and posted them as original tweets on his own account.

This helped him get exposure to new people through the replies and ensured everything he posted on his own account was a proven hit.

(Btw, here’s my advice about how to step up your Twitter reply game.)

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The Ultimate Name Resource

The next time you need to come up with a name for something, you’re going to want to check this out.

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