“Consider ‘recharging’ vs. craving an escape that may not be possible. It is important to recognize when you’re feeling harried and take a beat. Find a place to breathe and relax. It’s incredible how 10 minutes can completely amp you for the rest of the day.”
“This guide works when anything shitty happens. Someone criticizes you online? Read this. Someone wants a refund on something that took you five years to build, and they’re mean about it? Read this. You got fired from a job or by a client? Read this.”
“Listen to people, get them to think about their own experience, and highlight your common humanity.”
“When your audience is ‘everyone,’ you have nothing guiding your creative decisions and therefore are forced into one of two strategies: (a) striving to alienate as few people as possible by avoiding anything remotely controversial (often at the expense of your more interesting or unique ideas), or (b) trying to capture as many people as you can, regardless of who is alienated in the process, by appealing to the most base instincts and impulses of human nature (in other words, the clickbait or fast-food approach).”
“Define victory conditions. Write down success and failure criteria. These should be, at least in theory, within your control. If it’s mostly luck, then it’s not a game — it’s gambling.”
“Less than 60 percent of web traffic is human; some years, according to some researchers, a healthy majority of it is bot. For a period of time in 2013, the Times reported this year, a full half of YouTube traffic was “bots masquerading as people,” a portion so high that employees feared an inflection point after which YouTube’s systems for detecting fraudulent traffic would begin to regard bot traffic as real and human traffic as fake.”
“The ‘principle of least effort’ basically states that if there are a few ways to get something done, people will always prefer the one that requires the least amount of work.”
“Exposure to digital media has both positive benefits and dangerous drawbacks. A small percentage of kids are perhaps more vulnerable than others to problematic relationships with devices. And context, content, and the type of interaction may matter as much as time spent on devices.”Continue reading →
Every decision we make is a bet.
How those bets turn out is determined by a wide variety of factors (including luck), but there are specific ways you can tilt the odds in your favor.