How To Give Yourself Permission To Try

It’s easier to come up with excuses not to do things than it is to summon the courage to try.

But Annie Franceschi’s new book Permission To Try: 11 Things You Need to Hear When You’re Scared To Change Your Life can help you overcome those excuses.

Following is my interview with Annie — who runs the small business branding agency Greatest Story Creative and is a For The Interested newsletter subscriber — about what it takes to give yourself permission to try and what happens when you do.

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