“A general framework to use to price, or buy, your first couple newsletter ads.”
“Mostly what this game boils down to is patience.”
I’m amazed how many people wait for permission to make the thing they want to create.
“You need to explain why people should care.”
“Once someone owns an item, forgoing it feels like a loss.”
“This is a seven-step guide. It’s guaranteed to work.”
“You can get a decent sense of this by calculating your total addressable audience, and then using industry benchmarks for membership conversion to come up with a reasonable target.”
“End every conversation with an expert about your industry with: ‘Why do you think I am going to fail?’”
You don’t have to do “all the things” to succeed as a creator.
“Not only is his pinned tweet clever, it’s also a format you could get away with updating only once a year.”