How Stores Trick You Into Buying Things

“People don’t know what anything is worth, so we need clues. But stores control the clues we see.”

There’s a lot of science and psychology that goes into what you see on a restaurant menu or what products are featured on a grocery store endcap — and most of those decisions are designed to trick you into doing what the store wants you to do.

This four-minute video from The Atlantic breaks down three ways stores trick you into buying things including to personalize prices, create cues to tell you what to buy, and associate the word “free” with things that aren’t actually free.