Brands Need a Rallying Cry, Not a Tagline

“Rallying cries invite us into the story. They tap into our aspirations. They charge us to become better. They do all this and more.”

People spend a lot of time trying to do their best Don Draper impersonation and come up with the perfect tagline for their product or service. The problem is, they don’t need a tagline.

Dan Salva suggests what brands need is a rallying cry because that creates an emotional shorthand that inspires, engages, and sticks in the head of your customers.

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