Category: Newsletter

Every piece of content you publish should do ​one of these four things​.

Want my advice about how to use content to get customers?

Pick one specific person in the world you’d most want to serve with your work and products.

If you’re struggling to write…

I’m looking to speak with a few people who fit ​this description​.

Every once in a while I like to ​think aloud​.

Write what you’re scared to write.

I asked my audience why they post on LinkedIn and…

Is your content valuable or just interesting?

When was the last time you felt uncomfortable in your work?