Brands Need a Rallying Cry, Not a Tagline
“Rallying cries invite us into the story. They tap into our aspirations. They charge us to become better. They do all this and more.”
“Rallying cries invite us into the story. They tap into our aspirations. They charge us to become better. They do all this and more.”
“You ‘learn’ (or rather, at first, discover) a handful of new strategic ideas (great!). They make sense in your head (awesome!). You can see yourself doing them...
“There’s no mythical date in the future when the conditions will be perfect.”
“It’s always 10x more valuable for a business to grow faster than it is for the business to save money.”
“Just because you have a spare 30 minutes between tasks doesn’t mean you have the mind space or energy to get any project work done in that exact moment. How mu...
“The major mistake Nixon made was in his framing. By saying the word ‘crook,’ he evoked an image, experience, or knowledge associated with crook in the minds of...
“Most people in the U.S. — even children — are sitting in one particular way that’s stressing their backs. You might not realize you’re doing it. But it’s super...
In last week’s For The Interested newsletter I shared a post from Darius Foroux in which he offered 10 practical answers to 10 practical questions a reader sent...
“Doing one thing at a time isn’t about boring yourself into efficiency. There can still be room for exploration if you create clear boundaries. Build your sandb...
“One writes out of one thing only — one’s own experience. Everything depends on how relentlessly one forces from this experience the last drop, sweet or bitter,...