People Don’t Buy Products, They Buy Better Versions Of Themselves
“A feature is what your product does; a benefit is what the customer can do with your product.”
Category: Self Improvement
This Is Why You’re Bored
“Boringness seems to be relative: things are painfully dull to the degree that they’re less engaging than other things you might be doing. Boredom feels more in...
What Google Searches Reveal About Sexual Insecurities
“Women are probably a little too concerned that their husband may be gay. I think there are 10 times more searches for ‘Is my husband gay?’ than ‘Is my husband ...
How To Make Better Decisions By Asking “What” Instead Of “Why”
“Why questions draw us to our limitations; what questions help us see our potential. Why questions stir up negative emotions; what questions keep us curious. Wh...
4 Ways To Fix Your Broken Perception Of Time
“We don’t naturally perceive time as a specific quantity. We instead perceive changes that happen as a result of time passing. We observe the duration and succe...
5 Ways To Take Notes Like Leonardo da Vinci
“Blending both the arts and sciences was extremely crucial to da Vinci’s work. For him, everything was literally connected to something else. And contrary to po...
The Best Way To Help Those In Need
“People who receive help prefer it to be agentic — they want to choose. When aid is paternalistic, recipients are more likely to resent the help, less likely to...
How To Stop Waiting And Start Figuring It Out
It’s time to stop waiting. Waiting for somebody to give you an opportunity. For the right moment. Waiting doesn’t get you closer to success. Starting does.
How To Set Goals Like Tim Ferriss
“Goals that are just high enough to attain will encourage a continued sense of exceeding expectations, and therefore accomplishment. Small victories on a consis...
The Best Ways To Learn Something New
“When we access things from our memory, we do more than reveal it’s there. It’s not like a playback. What we retrieve becomes more retrievable in the future. Pr...