“Email is the only universal platform. We think about Facebook being huge, but it’s the one platform that has more users than Facebook, Twitter, or any of these things. Every single person has an email address.”
If you have a newsletter, there are two things you should do immediately.
First, join my Newsletter Creators group on Facebook.
And second, read this Simon Owens article about how The Hustle reached one million email subscribers.
It details the tactics The Hustle newsletter has used including partnerships, Facebook ads, and an active ambassadors program.