“You should have a paywall on your LinkedIn it’s so good.”
That’s a real comment someone left on my LinkedIn post yesterday.
And it’s a great north star to aim for with your own content.
Ask yourself:
What can I share that will lead someone to say it should be behind a paywall?
Publish that.
Now, on to this week’s ideas…
The Starting Five
1. How I Track And Repurpose My Content
I reveal how I create a content system, organize my content, and repurpose it in this 39-minute video.
You can also listen to the podcast version here.
2. How I’d Build A Newsletter In 2025 (If I Had To Start Over)
The first 10 things I’d do if I had to start from scratch in a new niche with no existing audience.
3. 10 Things To Do Immediately After Uploading A YouTube Video
I was shocked how many of the tactics in this 23-minute video I had never considered before.
4. Use The 400 Pixel Rule To Improve Your Landing Page
If you find this tip helpful, you might also want to check out the 44-minute video interview I did with the landing page expert who wrote it.
5. The 3 Ways To Win At Podcasting Right Now
What it takes to have a successful podcast is different than it used to be.
Sources and Sponsors
• Want to tell my 32,254 newsletter subscribers about your work? You can get an ad in two issues for just $350!
• Sage is a free tool that shows you where to use AI to improve student results and save time in your course, membership or coaching program.
• Matt Gray, Russell Brunson, Jay Shetty – they run free workshops and print over $100k every month from their urgency-based offers…this is how.
• What I’d Rather Be Talking About is a a lifestyle newsletter that mixes inspiration with practical wellness, business, and productivity content.
Playlist of the Week
Title: Josh’s Jukebox: July 2025
Description: Songs that sounded good to me this month.
Perfect For: Long walks, long drives, and long nights.
Featured Artists: Dave Matthews Band, Public Enemy, My Morning Jacket
Must-Listen Song: “Off The Ground” by The Record Company
Related Playlist: Josh’s Jukebox: June 2025
My Final Words Of The Week
Justin Brown is a mental performance coach to athletes, coaches, and leaders.
A year ago, he joined my Clients From Content membership and I started working with him.
Here’s what’s happened since in his own words:
“Your help this last year has been invaluable to me.
The process helped me pivot in a way that aligned more with what I want to do. I sunset a few offerings and doubled-down on what I want to do.
I updated my website and have gone full court press in signing more 1-on-1 clients.
Since pivoting with your help, I’ve signed 4 athlete clients, one of which is one of the top high school baseball players in the country.
I’ve also added a new daily podcast to give a tease of my performance coaching program, called Flourishing Minds.”
I love that.
If you’d like me to help you like I’ve helped Justin, let’s chat.
Have an interesting week!