When it comes to creating content, there’s no shortage of advice out there.
But if you’re only going to do one thing, try this:
Don’t be boring.
Now, on to this week’s ideas…
The Starting Five
1. How To Create Content That Converts
My appearance on the Ideas Club podcast where I shared my take on how to turn content into clients, the secrets behind my newsletter, what I learned from running social media for The Oscars, and more.
2. How To Get Your Subscribers To Write Your Newsletter For You
Ask them these 7 questions.
3. The One-Sentence Content Ideation Framework
An easy way to build a database of stories you can turn into content.
4. How To Write Cold Emails That Get Replies
The three things working best right now may surprise you.
5. A 4-Step Plan If You Want To Start Self-Publishing Books
This makes the whole concept feel less intimidating.
Sources and Sponsors
• Want to introduce your product to my 30,000+ readers? Book your ad here.
• Want 20k visitors from a single Reddit post? Copy the exact playbook here.
• The Minimalist Hustler newsletter gives you quick strategies to help you make more money online.
• This book will help you get unstuck, reclaim your freedom, and build your empire.
• Wirecutter’s pick for the best microphone for podcasters is worth checking out if you’re in the market for a new mic.
Playlist of the Week
Title: DJ Koco at Bastid’s BBQ
Description: The songs featured in DJ Koco’s set at Bastid’s BBQ.
Perfect For: Getting the party started.
Featured Artists: Run DMC, Curtis Mayfield, Bruno Mars
Must-Listen Song: “Watch Out Now” by The Beatnuts
Related Playlist: Hip Hop Shuffle
My Final Words Of The Week
If you spend any time on LinkedIn, I bet this will make you laugh.
I found it via Ann Handley’s excellent newsletter.
Have an interesting week!

