Lots of people say:
“You can do anything you want.”
It’s a shame more don’t say:
“You can STOP doing anything you want.”
Now, on to this week’s ideas…
The Starting Five
1. The 10 Things A Person Needs To Believe To Buy From You
A commenter called this “one of the most honest and comprehensive lists I’ve read in a long time.”
2. How To Avoid The Blue Ocean Messaging Mistake
Is there such a thing as too much differentiation?
3. 26 Useful Concepts For 2026
Important things to keep in mind about social media, content, and communities.
4. Letters To A Young Creator
A collection of creative people share their expertise.
5. How To Use A One Line A Day Journal
I might have to try this.
Sources and Sponsors
• Sponsor this newsletter to reach my 30,000 subscribers for just $350.
• The Storythings newsletter helps you become a better storyteller.
• The Chicken Shed Chronicles newsletter is a hub for ideas and inspiration.
• The Recomendo newsletter is a fantastic collection of cool stuff.
• My Email Templates That Turn Subscribers Into Buyers is an easy way to get more revenue from your existing email list.
From My Notebook…
• More buyers isn’t the only way to scale. Higher-price buyers work too.
• There’s no shortage of bad ads leading to bad sales pages that promote bad products.
• When it comes to “social media” people often put too much emphasis on the media part and not enough on the social part.
See more of my notebook here.
My Final Words Of The Week
I’ve been thinking a lot about the word “unearthed.”
The definition:
“To discover (something hidden, lost, or kept secret) by investigation or searching.”
It’s a big part of what I do, what I enjoy, what I’m good at, and the value I provide to others.
Have an interesting week!