I get a lot of questions about how to optimize content for algorithms.
When to post, whether to use images, how long the content should be, etc.
But I rarely get asked how to come up with stronger content ideas.
Focus on the right things.
Now, on to this week’s ideas…
The Starting Five
1. A Fill-In-The-Blank Content Starter
This one-sentence exercise will improve your next piece of content.
2. How To Help AI Write Like You
By giving it a personal style guide.
3. The 3-Hour Rule For Getting Creative Work Done
“Stop assuming that the way to make progress on your most important projects is to work for longer.”
4. How To Use The Van Westendorp Pricing Model To Figure Out How Much To Charge
It was designed to map how people perceive price, rather than asking them to state a single number they would pay.
5. The Four Creator Event Models
How to figure out which is best for you and your business.
Sources and Sponsors
• Book an ad here to promote your work to my 30,000 newsletter readers.
• The Storythings newsletter helps you become a better storyteller.
• The Delightful newsletter helps you make better creative and strategic decisions.
• The Jess Picks newsletter features valuable resources and advice for side hustlers.
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From My Notebook…
• Giving someone something they don’t want or need isn’t generous – even if your intentions are pure.
• Can we all agree to stop being boring in the name of being “professional?”
• Most people don’t have a distribution plan for their content beyond posting on their own channels – yet they get frustrated that no one beyond their existing audience sees their content.
See more of my notebook here.
My Final Words Of The Week
I was lucky enough to see Bruce Springsteen live this week for the third time in my life.
It had been about 20 years since I saw him and he’s still got it.
As the line in this excellent movie said:
“It’s like Bruce knows everything I’ve ever felt, everything I’ve ever wanted.”
Have an interesting week!

