People Don’t Buy Products, They Buy Better Versions Of Themselves

“A feature is what your product does; a benefit is what the customer can do with your product.”

No matter what kind of product or service you want to promote or sell, this post will help you do so.

Buffer breaks down how to market the benefits of your product instead of the features and shares some great real-world examples of companies that do so including case studies from Twitter, Apple and LinkedIn.