5 Keys To A Successful Movement

“While we usually notice successful movements after they have begun to attract large crowds and hold massive demonstrations, those are effects, not causes, of successful mobilization.”

Whether it’s in business, politics, or anything else there are five characteristics that successful movements have in common.

This Harvard Business Review article breaks them down including the importance of a clear purpose, why values are more important than slogans, and how movements overcome thresholds of resistance.