“People like what’s out there today, but what’s out there today is actually already history. The thing you should be worrying about is that there’s probably going to be a newer, faster, quicker way for your customers to achieve what they want to do in this world, and that it doesn’t involve you.”
If you want to avoid your business being disrupted, you should read this. And if you think your business could never be disrupted, then you REALLY should read this.
In it, Intercom co-founder Des Traynor makes a compelling case for the idea that your product is already obsolete and offers some suggestions of how to cope with that reality.