Why You Should Brainstorm Questions Instead Of Ideas

When participants are generating questions, they tend to dig into a problem and challenge assumptions. The process gives people permission to ask fundamental questions that don’t often get asked.”

What if the problem with brainstorming is we do it to find answers instead of questions?

This Fast Company article profiles some creativity experts who believe brainstorming questions is more effective than brainstorming ideas and shares a breakdown of how how to do so.