Building a Successful Personal Brand Requires Vulnerability

“If you want people to resonate with you, you have to give them something real to resonate with.”

There’s no shortage of talk about personal brands these days (I weighed in with my own take here), but here’s a crucial point that’s rarely mentioned.

Nicolas Cole points out you can’t build a personal brand without vulnerability and suggests it’s vulnerability which ultimately attracts people to you and convinces them to tell others about you.