Five Facebook Ad Mistakes to Avoid

“In Facebook’s algorithm, the more engagement that you get, the more comments, the more likes, the more people are interested in what you have, the cheaper it’s gonna be to show that to everyone in their feed.”

I’m a huge proponent of Facebook ads and believe they’re by far the most cost-effective way to market your product or service…as long as you know what to do with them.

This eCommerceFuel post can help you figure that out thanks to its breakdown of five Facebook ad mistakes to avoid.

The suggestions include to avoid creating ads that feel like direct response messages, think about behavior when creating target audiences, and leverage social proof.

RELATED: How to grow your audience using Facebook.